Public Advertising Opportunities
Are you an attorney? Click here for member-only advertising rates or call 602.340.7306.
State Bar of Arizona Integrated Marketing Program
An integrated marketing program with the State Bar of Arizona reaches every attorney in the state, providing total coverage of the legal community with the frequency and variety needed to effectively communicate your message. These opportunities allow you to build a custom advertising plan to fit your budget and meet your business goals.
Attorneys, by nature and training, tend to be more resistant to persuasion than typical business owners. In fact, one legal marketing expert says an advertiser needs to make nine impressions a year to effectively market products and services to attorneys.* (* From "10 Things to Remember When Selling to Lawyers and Law Firms," by Tracie McFadden Burns.)
Connect with Attorneys In Print, In Person & Digitally
Arizona Attorney Magazine
• Official magazine of the State Bar of Arizona
• Read by 96% of attorneys in Arizona
• 11 monthly issues a year; Monthly circulation 24,500
To learn more about Arizona Attorney and advertising opportunities in the magazine, please call 602.340.7230, or email Lisa Bormaster Fontes.
Special Issues: Arizona Attorney publishes several special guides (advertising sections within the magazine) that will help you market to attorneys.
Employment Law Issue
This special issue is an invaluable resource for attorneys and law firms looking to refer their clients' Employment Law business to other law firms.
This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' Bankruptcy Law business to other law firms.
EXPERT WITNESS GUIDE
To advertise please contact Lisa Bormaster Fontes, Advertising Manager at 602.340.7230, or via email.
MEMBER-TO-MEMBER REFERRAL GUIDE
This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' business to other law firms.
Estate, Probate and Elder Law Guide
This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' Estate, Probate, Trust & Elder Law business to other law firms.
Indian Law Issue
This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' Indian Law business to other law firms.
LEGAL TECH GUIDE
Place an ad that will reach 24,500 Arizona attorneys.
ADR & MEDIATION GUIDE
CERTIFIED LEGAL SPECIALIST GUIDE
This guide/directory is an invaluable resource for attorneys and law firms looking to refer their clients' business to a Certified Legal Specialist.
The most economical way to market your services to attorneys is in the Classifieds section located inside of Arizona Attorney magazine. The publication is mailed to every lawyer in the state 11 times a year with a total circulation of 24,500.
Classified ads are sold by word ($3.25 for members, and $3.80 for non-members) and typically the first few words are bolded.
When you purchase an ad in the Classifieds you receive exposure in three places:
- The Digital edition of Arizona Attorney magazine
- The Print edition of Arizona Attorney magazine
- The online classifieds on the State Bar of Arizona website
Popular categories include ads for Expert Witnesses, office space for lease, law practices for sale, help wanted / positions available for law professionals, and a wide range of services and products for the legal community.
Let's get started. Click here and use our online system to place your classified ad. All classified orders must be prepaid.
State Bar of Arizona Convention
This annual event (held June 27-29, 2022) is the largest legal event in Arizona. The average attendance for this event is more than 1,400 attorneys. The 2022 Convention will be held at Sheraton Grand at Wild Horse Pass in Chandler.
There are various ways to market your services at this event. These include exhibit booths, event sponsorships and law section sponsorships. For more information please contact Lisa Bormaster at 602.340.7230 or Lisa.Bormaster@staff.azbar.org.
Diversity & Inclusion
This annual CLE event is held to emphasize diversity and inclusion. Sponsorships begin at $1,000. For more information, call 602.340.7230 or Lisa.Bormaster@staff.azbar.org.
Bar Leadership Institute
Annual program for outstanding diverse attorneys. Sponsorships begin at $1,000. For more information, call 602.340.7230 or Lisa.Bormaster@staff.azbar.org.
Sponsoring various CLE seminars and Law Section events
Target attorneys in specific practice areas including Bankruptcy, Family Law, Labor and Employment, Trial and Litigation, Probate and Trust, Tax and more. Sponsorships begin at $500. For more information, contact Lisa Bormaster at 602.340.7230 or Lisa.Bormaster@staff.azbar.org.
AZbar.org receives nearly 100,000 monthly visitors. We offer a variety of opportunities to reach this audience. To receive more information about our Digital Marketing, please call Lisa Bormaster at 602.340.7230. The State Bar of Arizona currently offers the following types of marketing:
Website Banner Ads: Limited to six ad spots. 40,000 unique visitors monthly.
E-Newsletters: The State Bar produces several e-newsletters that vary in delivery frequency. Banner ads are available in each e-newsletter sent to attorneys.
Expert Witness Directory: Include your name in the directory of Expert Witnesses and Consultants. Searchable database by category or keyword. Dozens of practice areas.
Professional Services Directory: If your company provides legal services, you should be included in this directory. Searchable database by category or keyword. Legal software, insurance, and more!
For more information on these marketing opportunities please contact:
Lisa Bormaster Fontes | Advertising Director
State Bar of Arizona | 4201 N. 24th Street, Suite 100, Phoenix, AZ 85016-6266
For our Advertising Terms and Conditions, please click here.